Every spring, something predictable happens across the United States. Ants march into kitchens, termites swarm near foundations, and millions of homeowners do exactly the same thing: they grab their phones and type some version of “pest control near me” into Google. This cycle repeats with different pests every season, and it creates a fascinating pattern that pest control companies can either ride like a wave or completely miss.

Understanding how consumer search behavior shifts with the seasons isn’t just interesting trivia. It’s the difference between a pest control company that’s booked solid during peak months and one that’s scrambling to fill the schedule.…