Search engine optimization (SEO) can be one of the most cost-effective strategies to attract new client traffic to your law firm, yet understanding and implementing effective SEO strategies may prove challenging for lawyers.

An effective strategy to rank highly on Google search results for personal injury attorney searches, a local panel is a fantastic way to boost visibility online. Comprised of business information and images, it serves as a supplement to Google Business Profile.

Keyword research

Law firms that wish to attract clients must rank higher in search engine results pages (SERPs).…