A pest control company can rank on the first page of Google and still lose half its potential customers before they ever pick up the phone. It happens every day. The website loads too slowly, the phone number is buried, or the site looks like it was built in 2012. Visitors hit the back button and call the next company on the list instead.

Website optimization isn’t just a technical exercise. For local service companies, especially in pest control, it’s the difference between a site that generates calls and one that quietly bleeds money month after month.…